-Dallas-based indie shop Firehouse has been named AOR for Las Vegas-based chain, Nothing Bundt Cakes.

-Former Publicis worldwide business director David Marek has joined up with WebMD as EVP, consumer services.

-PA digital consultancy Empathy Labs has hired Valeria Maltoni as senior director of strategy.

-This one’s for you, Top Gear fans. link

-Cincinnati shop Northlich has some good news to report as it’s hired McCann NY creative Jason Schmall as an ECD (he most recently served as CD on this effort). In addition, the agency added Dawn Lang as VP, engagement director.

-Audi and a whole bunch of Euro collaborators introduce us to “Spheres.” link