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Thursday Morning Stir

- Richard Branson‘s health club brand Virgin Active UK has appointed London’s Karmarama as its lead agency following a review.

-Keeping with the theme, following a review, Brooklyn-based start-up Bump Water has tapped (sorry) Boston-based Proverb as its first “brand building agency.”

-TDA_Boulder has launched a new spot for FirstBank that begs the question, who says astronauts can’t be florists (above)?

-Digital agency veteran Brendan Kiernan and film/commercial producer Justin Moore-Lewy have launched bi-coastal production hub, HēLō (pronounced Hee-low.) link

-New York/San Francisco-based content creation/production company Bodega has added writer-director/creative director Robbie Norris to its roster.

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