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Thursday Morning Stir

-Jon Lajoie to advertisers: “Please Use This Song” (video above).

-Coca-Cola launches socially conscious water brand in China, with help from BBH China. link

-White House issues celebrity-filled sexual assault PSA. link

-DDB creates drinkable book for Water Is Life. link

-Full service brand response advertising agency Hawthorne Direct has named Lauren Ann Bronchtein as its new vice president & account director.

-Cornett takes interesting approach to “About” page. link

-AT&T switches agencies on “It Can Wait” anti-texting-and-driving campaign. link

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!