Time Out New York Gives Editorial that Porny Touch

You’ll no longer have to covertly flip to the back pages of Time Out New York to satisfy your carnal cravings. With the launch of its new “Sex and Dating” section, the weekly rag is effectively slipping singles and sex-related ads into its editorial content. Now, TONY is making it easier for you plan your perfect evening where you can find showtimes alongside strippers, get concert listings and checked for STD’s or scour pics of local singles who come with email contact info.

TONY’s editor-in-chief Michael Freidson, who has seen his mag’s newsstand sales rise almost 25% over last summer, tells the New York Times, “I want sex and dating to be another brand for us, just like we cover theater, music, film and museums. But I don’t want it to be the dominant category.”

Freidson is sticking to his guns there as TONY’s controversial gallery of nude reader pics is being thankfully relegated to the back pages in September.

More: “A Glance at CBS’ Talky New Print Ad”

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