TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Tom Brady is Apparently Everywhere for UGG

With the NFL regular season almost upon us, M&C Saatchi LA couldn’t have picked a better time to roll out its new fall campaign for UGG Australia’s UGG for Men line starring one of the league’s top QB’s, Tom Brady. Like many of you, we initially snickered when it was announced that Brady was appointed as a spokesman for UGG and it only added more fuel for New England Patriots haters out there (and they are legion, it seems).

But, we must say the campaign from M&C isn’t half-bad, though we’re more captivated by a time-lapse video (below) of the creation of the giant “Tom Wall” here in NYC (nice soundtrack, too). As for the actual spot (above), Brady fulfills a kid’s dream by playing an invisible game of football with him and others–or so we’re led to believe–in the middle of an airport. Hey, it could happen…as long as you take your shoes off first. Check out credits and behind-the-scenes clip for “Invisible Game” after the jump.

Creative Director & Copy Writer: James Bray
Art Director: Ron Tapia
Planner: Jason Riley
Account Handler: Rachel Nairn, Christy Shannon-Hayes, Heather Hoffman
Production Company: Smuggler
Director: Guard Brothers

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!