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Tool Hires Matt Bonin as EP

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It looks like Matt Bonin‘s reunion with his former Crispin pals as a result of February’s Goodness Mfg./Trailer Park merger was rather short-lived. The former VP/head of video at CP+B and director of integrated production at Trailer Park has now signed on with Tool of North America as executive producer.

In a statement, Bonin, who will join Tool on June 1, says the production company “is expert at working seamlessly with their clients,” adding, “I believe there’s no limit to the ways in which we can evolve this company.” Though Bonin also held stints at Y&R New York and DDB Dallas, he’s perhaps best known for his work at Crispin on campaigns including MINI Cooper’s “Counterfeit,” Burger King’s “Xbox Games” project and Microsoft’s “I’m a PC.”

More: “Ari Merkin Reunites with Crispin

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