TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Trolli Candy Goes to a Strange, Strange Place

Trolli gummy candy wants to get funky. Apparently, the bright colors and odd shapes weren’t quirky enough, so the candy company called upon Minneapolis-based Periscope for some creative legwork. The result is the new “Weirdly Awesome” campaign, which features a couple of thirty-second spots that are off the reservation. Periscope seems to be tapping into a “Napoleon Dynamite” aesthetic that hasn’t really been relevant in the eight years or so. The only other comparable campaign I’ve covered in the last year is this strange bit of Bugle buffoonery from Canada. Trolli’s campaign is a little more appropriate because of the sour candy product, but I’m not so sure that weird is the new currency of cool.

You can watch the second spot and sort through some credits after the jump.

Creative Agency: Periscope, Minneapolis
Executive Creative Director: Charlie Callahan
Creative Director: Rob Peichel 
Senior Art Director: Jen Neis
Senior Copywriter: John Sullivan
Producer: Kelly Farley 
Production Company: Hungry Man
Director: Dave Laden
Executive Producers: Kevin Byrne, Dan Duffy/Mino Jarjoura 
Producer: Caleb Dewart
Director of Photography: Christian Spranger
Editorial: Arcade Edit
Editor: Nick Rondeau
E.P. Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Gavin Carroll
Assistant Editor: Carmen Hu
Telecine: The Mill
Executive Producer: LaRue Anderson 
Colorist: Greg Reeves
Online & FX: Brewster Parsons
Lead Flame Artist: Louis Mackall
Owner/President: Darcy Parsons
Music: Echo Boys
Audio Producer: Sara Davidson 
Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!