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Tuesday Morning Stir

-Ben Silverman appointed Chris Grant, former Shine International president and original Reveille partner as CEO of Electus.

-Deutsch NY, Biscuit Filmworks and now corporation are all involved in a new “viral” for Microsoft (above).

-Can we kill the word “excited” from press releases? link

-Director Trevor Cornish, who has helmed spots for the like of McDonald’s, Bud and Comcast, has signed to the roster of L.A., Denver and Chicago-based prodco Accomplice.

-Hello, Windows 8. link

 

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.