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Tuesday Odds and Ends

-Former IBM exec Gary Schoch has joined Rosetta as global commerce lead and will be based in the Publicis Groupe-owned agency’s San Francisco office.

-Ray Gottschalk has joined Chicago-based indie agency Tris3ct as EVP/managing director of its Los Angeles office, which was opened last year.

-Former MediaCom senior partner/director of biz dev Leah Nosnik Meranus has joined Initiative in the newly created role of chief growth officer. link

-Nearly nine months after Southwest Airlines added TBWA\Chiat\Day to its agency roster, the latter has bowed its first work for the carrier (above).

-Boston-based media agency Blitz Media has promoted Kerryann Driscoll and Pat LaCroix to director of marketing and the newly created position of director of innovation, respectively.

-Leo Burnett/MRM alum Colin Padden, who most recently served as VP/account director on Ford while at Team Detroit, has joined fellow Michigan-based operation Embark Digital as SVP/client engagement.

-Facebook is offering more targeting opps for advertisers with “Lookalike Audiences.” link

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