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Tuesday Odds and Ends

-Steve Hall on why Lego should maintain its partnership with Shell. (A response to Greenpeace’s video, featured above.) link

-Sour Patch Kids Snapchat campaign is the first for a Mondelez brand. link

-Audience-targeted television advertising company Simulmedia announced the hiring of  Wendell Wenjen in the newly-created position of vice president, business development. link

-Havas Worldwide London created “The Joke Appeal” to raise funds and awareness for CLIC Sargent, “the UK’s leading charity for children and young people with cancer.” link

-Air New Zealand pulls flight safety video celebrating Sports Illustrated‘s Swimsuit Edition. link

-Liberty Mutual debuts new campaign, giveaway. link

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Copywriting: Creative Ad Writing

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