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Tuesday Odds and Ends

-W+K New York and Heineken challenged passers-by to silence a crowd in Union Square from an umpire’s chair as part of the brand’s U.S. Open sponsorship (video above). link

-Digital agency Big Spaceship announced a range of promotions, all effective immediately: Rob Thorsen is moving from head of client services to managing director; Mark Pollard from vice president, brand strategy to executive vice president, strategy;  Chris Fahey from vice president, product and user experience to senior vice president, product and user experience; Victor Piñiero from lead content director to the newly created role of vice president, social; and Tony Clement from strategy director, analytics to vice president, analytics.

-Criteo announced the appointment of Mollie Spilman as chief revenue officer. link

-Pinterest pitches site metrics to marketers. link

-Twitter may be adding a “buy” button later this year. link

-World Health Organization calls for stricter regulations on e-cigarette advertising. link

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