Tuesday Odds and Ends

-The Effies announced its calls for entries and launched the Effie Effectiveness Index and new categories (LGBT, Recession Marketing, Insurance and Energy/Nutrition Products and Services). link

-Scion, now equipped with AR game. link

-Adidas renews sponsorship commitment to MLS. link

-Boelter + Lincoln Marketing Communications (B+L) added Stasha Korthour as account executive and Elizabeth Taft as project manager.

-Footwear company Keen signed Portland-based North as its AOR. link

-Facebook debuts “Universities” page. link

More: “Friday Odds and Ends”

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