TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Ultimate Role Model Britney Spears Newest Candie Girl

britney27.jpg

The world’s second-zaniest pop-star Britney Spears is the latest spokeslady for Candie’s, a brand sold exclusively in Kohl’s. They’re also one of the sponsors of Spears’ “Circus” tour.

Here’s the brand mouthpiece’s quotes from Brandweek:

Dari Marder, chief marketing officer, Iconix Brand Group, owner of the Candie’s brand, said: ‘Britney is not your average girl, so we didn’t want to do an average media buy. We wanted to create an event with the debut of the campaign.’

‘The Candie’s consumer devours the latest celebrity news and gossip so we thought it would be a unique way to unveil the campaign as an exclusive pull-out poster in Us Weekly. We plan on developing programmes over the course of the year that will continue to deliver exclusive opportunities to our Candie’s consumers.’”

Spears’ power as a brand is so great that being completely reckless hasn’t damaged her ability to make a buck. Not that she needs it, of course. But it’s kinda bothersome that despite not being in control of her own finances, her inability to care for her two children and everything else that’s become of her life, she’s still a valuable icon. I wonder if you can see the strings.

More:Need Hits? Put ‘Britney Spears’ on Your Web Site

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!