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Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B

Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage Mutant Ninja Turtle shaped pasta.

The spot plays on the nostalgic humor surrounding Vanilla Ice when a mom starts singing and dancing along with him. Her son is not pleased by this turn of events, and he angrily puts the box of Kraft Mac+Cheese in the cart and walks away as Ice–aka Rob Van Winkle–utters his trademark “Word to your mother” line. CP+B will run with several #WordToYourMother memes over the course of the new campaign, and also plans to reward the brand’s “most fervent Facebook & Twitter fans with Golden Autographs –limited edition boxes of Kraft TMNT Mac & Cheese that were props featured in the commercial and signed by Vanilla Ice himself.” Because Vanilla Ice autographs are still something people want, apparently.

The new campaign is a fun continuation of Kraft’s “You Know You Love It” and a fond reminder of TMNT days gone by for those of us who grew up with the turtles. Now, before Michael Bay ruins the franchise, let’s all take a moment to remember this wonderfully terrible moment in cinematic history:

If you still haven’t had enough of Vanilla Ice (You’ve had over 20 years to have enough of Vanilla Ice, what’s wrong with you?) stick around for a behind the scenes video, along with credits, after the jump.

Credits:

FORMAL CLIENT NAME: Kraft Macaroni & Cheese

CAMPAIGN TITLE: Teenage Mutant Ninja Turtles Shapes – You Know You Love It

EXECUTION TITLE: Go Ninja Go

AGENCY: CP+B

VP EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow

CREATIVE DIRECTOR: Michael Raso

SENIOR COPYWRITER: Aaron Sanchez

ART DIRECTOR: Nick Scarlet

VP DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser

SENIOR INTEGRATED PRODUCER: Katie Porter

JUNIOR INTEGRATED PRODUCER: Alina Moeller

PRODUCTION COMPANY & CITY: Hungry Man, Los Angeles, CA

DIRECTOR: Hank Perlman

DIRECTOR OF PHOTOGRAPHY: John Lindley

LINE PRODUCER (PRODUCTION CO): Caleb Dewart

EXECUTIVE PRODUCER (PRODUCTION CO): Kevin Bryne, Dan Duffy, Mino Jarjoura + Nancy Hacohen

EDITORIAL COMPANY & CITY: The Now Corporation, New York, NY

EDITOR: Owen Plotkin

ASSISTANT EDITOR: Renn Cheadle

EDITORIAL EXECUTIVE PRODUCER: Nancy Finn

POST PRODUCTION COMPANY & CITY: Method, Santa Monica, CA

LEAD COMPOSITOR(s): Kelly Bumbarger

EXECUTIVE PRODUCER: Robert Owens

POST PRODUCER: Ananda Reavis

GRAPHICS / ANIMATION COMPANY & CITY: Buck, Los Angeles, CA

MIX COMPANY & CITY: Lime Studios, Santa Monica, CA

AUDIO ENGINEER: Mark Meyuhas

AUDIO ENGINEER’S ASSISTANT: Matt Miller

MIX PRODUCER: Kelli Espinoza

SONG: “Ninja Rap”

COMPOSERS: Floyd Brown, Robert Matthew Van Winkle

MUSIC COMPANY & CITY: JSM Music, New York, NY

ARRANGERS: Koki Saito, Joel Simon

CD/ EXECUTIVE MUSIC PRODUCER:  Joel Simon

EXECUTIVE MUSIC PRODUCER (AGENCY): Bill Meadows

MUSIC PRODUCER (AGENCY): Jorge Ivan Vargas Perez

TELECINE COMPANY & CITY: CO3 LA

COLORIST: Stefan Sonnenfeld

VP GROUP ACCOUNT DIRECTOR: Kate Frazier

ACCOUNT DIRECTOR: Kevin Sypal

CONTENT SUPERVISOR: Kelley Zwart

ASSOCIATE DIRECTOR, PLANNING: Kaylin Goldstein

COGNITIVE ANTHROPOLOGIST: Jenifer Murray

BUSINESS AFFAIRS: Nancy Espinal

TRAFFIC MANAGER: Gabrielle Granados

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