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VB&P May Need Honkaholics Anonymous

What the beep? is right. Venables Bell & Partners is teaming with gasoline company 76 to stop honkaholism, a vicious nonexistent affliction that doesn’t actually affect many people. If you happen to live in New York City, you may hear the occasional overzealous honker, but building an ad campaign around the concept of overhonking seems overzealous in and of itself. Not to mention the humor rooted in the idea of a gasoline company trying to stop noise pollution, which is like a drug dealer trying to encourage people to take Tylenol.

The campaign comes fully stocked with website, billboards, the above 30-second spot, and even a touring “Stop Honkaholism Bus.” If you’re compelled to dig deeper, you can receive a free Honk Suppressor for your dashboard, which means instead of hitting your car horn, you pound a fist into the suppressor instead. Kind of like a Nicotine patch for your vehicle. It is free, so VB&P and 76 should get points for that. Credits after the jump.

TV / BROADCAST

CLIENT NAME: The Phillips 66 Company

BRAND: 76

SPOT NAME: Honk Suppressor

AIR DATE: March 4, 2013

AGENCY:  Venables Bell & Partners

EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness

ASSOCIATE CREATIVE DIRECTOR: Jonathan Byrne

ART DIRECTOR:  Beau Hanson

COPYWRITER: Josh Parschauer

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen 

AGENCY PRODUCER: Zeynep Taslica

PRODUCTION COMPANY: Rabbit

DIRECTOR: Twin

DIRECTOR OF PHOTOGRAPHY: Shawn Kim

EXECUTIVE PRODUCER: Joby Barnhart

PRODUCER: Gary Romano

EDITING COMPANY: Beast

EDITOR: Doug Walker

SOUND DESIGN: 740 Sound Design

SOUND DESIGNERS: 740 Sound Design

MUSIC: Beacon Street

MIX: 740 Sound Design

 

PRINT/ OUTDOOR/EXPERIENTAL:

NAME OF AD: Honkabus

EVENT: April 1, 2013

AGENCY: Venables Bell & Partners

EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness

ASSOCIATE CREATIVE DIRECTOR: Jonathan Byrne

ART DIRECTOR: Beau Hanson

COPYWRITER: Josh Parschauer

PRODUCTION HOUSE: Relevent

INTEGRATED SR PRODUCER: Nalina Baratz

 

DIGITAL:

NAME OF AD: Stop Honkaholism.com

AIR DATE: March 4, 2013

EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness

ASSOCIATE CREATIVE DIRECTOR: Jonathan Byrne

DIRECTOR OF INTERACTIVE PRODUCTION: Manjula Nadkarni

ART DIRECTOR: Beau Hanson

COPYWRITER: Josh Parschauer

INTERACTIVE PRODUCER: Nicholas Blair

TECH DIRECTOR: Aaron Clinger

ASSOCIATE TECH DIRECTOR: Lucas Shuman

DIGITAL DEVELOPMENT (website): 14Four

FLASH DESIGNER (Honk or Not Game): Jason Oda

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