TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

VB&P Nabs Reebok Biz

reebok-pump1

Well, that didn’t take long. Just a week after word spilled out that DDB and Reebok were parting ways (yet again), the sports apparel/shoe brand has found a new lead global agency in San Francisco-based Venables Bell & Partners. VB&P won the assignment after a review conducted by SRI. In a statement, Yan Martin, head of global brand marketing for Reebok, says, “VB&P demonstrated a deep understanding of our brand purpose and culture and developed thinking and creative that excited everyone involved in the process. We’re confident that VB&P will help maintain the brand’s forward momentum and raise the strategic and creative bar for the Reebok brand.”

Reebok now joins a VB&P client roster that includes Audi of America, Intel and SKYY vodka.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!