It didn’t take long for former Y&R New York creative leads Scott Vitrone and Ian Reichenthal to regain their footing. Just days after it was announced that they were out at the aforementioned agency, the pair has now moved over to W+K New York to take over as co-executive creative directors.
Vitrone and Reichenthal, who have been a tandem since 1999, actually began their partnership at Wieden, where they worked on Nike. The duo replaces Jerome Austria and Kevin Proudfoot, who left W+K last month, and will work alongside New York MD Neal Arthur. Arthur if you recall took over as managing director for Buz Sawyer in April of last year. Regarding their return, Vitrone says in a statement, “When we accepted the job, Dan [Wieden] said, ‘Welcome home.’ And that’s exactly how we feel, too. To come back to W+K, 11 years after meeting there and first working together, is really special for us.”
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