Wal-Mart Has Gone Hunting For An Agency Again
“Wal-Mart Stores is talking to agencies about creative work for its fledgling Marketside convenience and fresh-foods stores, inviting as many as seven agencies on Friday to discuss the account, which is separate from the flagship retail brand” according to Ad Age’s Jack Neff.
Still unknown is whether the Martin Agency, who is the AOR for Wal-Mart, is in the pitch or not. If anyone has an idea about who is in the pitch, please feel free to use the comments section.
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