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We Hear: Sid Lee’s Perkul Heading to O’Neill?

sidleelogo1Word from a few folks on the Spy line is that Doug Perkul, who’s spent the last three-and-a-half years at Sid Lee and the last two as managing partner at its Amsterdam office, is leaving for a client-side gig at O’Neill. No confirmation from the Sid Lee camp on this as of yet, but we did get some vague responses from those in the know that the agency’s relationship with the surf/lifestyle brand dates back to last October when Sid Lee developed some ideas for O’Neill at the latter’s request. From what we’ve been told, the ideas were well-received and a bond was formed between agency and client there after, though no word yet if an official partnership was formed.  But yes, that’s pretty much all she wrote thus far. Whatever the case, it appears all is amicable and we should find out more about Perkul’s potential new gig at O’Neill (we’re hearing CMO) in the next couple of weeks.

Prior to Sid Lee, Perkul founded and served as managing director of his own NYC-based creative boutique agency, Schatzi, and also had a stint as a digital producer/account lead at R/GA. We’ll keep you posted when the fog lifts from this tale, but if you know more in the meantime, give us a shout.

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