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Wednesday Morning Stir

2232ca7-Beats Music hires Bozoma Saint John as first marketing chief (photo above). link

-YouTube’s 10 most-shared ads of March. link

-Former Patagonia CEO Casey Sheahan joins Backbone Media as senior advisor. link

-Apple expands iAd to non-developers. link

-WPP’s Martin Sorrell says ad industry underestimates effects of Snowden leaks. link

-The five content marketing questions Advertising Week Europe must answer. link

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!