Pepsi's New Year's Campaign is Unlevened - mediabistro.com: AgencySpy

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Global Advertising Agency is looking for a Proofreader/Copy Editor. See the next featured job.

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Monday, Dec 29

Pepsi's New Year's Campaign is Unlevened

Submitted for your approval (or otherwise), here's the newest Pepsi piece — notice the up-played logo? How could you miss it, what with the genius use of the circle shape in various words containing the letter "o." Rant below, please.

More: "BBDO, Coke And Pepsi's New 70s Era Groovy Logo"

Posted by Matt | 01:31 PM | What The...?

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