For the last three weeks, we've been walking past the billboard you see above. Initially, the white scaffolding didn't exist. But then, like magic, it appeared. Wow.

The Instinct has been out for a while now, so we're a bit confused by the muy delayed completion of this Times Square piece (42nd and Broadway, by the way). Maybe they ran out of money?

Well today, the board got another piece. What is it, you ask? Click continued to find out. We're pretty sure you'll be just as flabbergasted as us.

More: "What's Sprint Building in Times Square?"

OK, so now this black thing has been added to the scaffolding. What's next? Hmm, maybe...a giant Instinct? Breath = bated.