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White Castle Serves Up an Agency Review for the First Time Since 2009

white-castle-304Speaking of meats…for the past five years, Ft. Lauderdale’s  Zimmerman has been creative AOR for the iconic White Castle brand. Before 2009, JWT lead all White Castle creative for 15 years.

Now AdAge tells us that White Castle is shopping again.

Incumbent Zimmerman is still in the running, and the report gives us little in the way of details regarding other candidates. Here’s this word from the home of the Slider:

“We always look at all of our partners on a regular basis, every five to seven years,” said Kim Bartley, White Castle VP-marketing and menu development. The marketer issued a request for proposals to agencies in June and has seven shops in the running, she said. It plans to make a decision by October.

The review comes five months after Grey won the Papa John’s account.

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