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W+K, P&G Tug at the Heartstrings to Honor Mother’s Day

Procter & Gamble might have had their issues with animal rights activists, but the brand and the Fitzloff/Hoffman team at Wieden + Kennedy can still come up with some fairly touching work to stir the human soul. Here’s a new ad to honor Mother’s Day, which features a bunch of stock footage of moms being moms. Now go buy her something special already, dammit.

More: “P&G Keeps it Real Wanksta in Mom-Focused Bounty Tune


Copywriter: Karl Lieberman
Art Director: Ryan O’Rourke
Producer: Shelley Eisner
Account Team: Eric Gabrielson
Executive Creative Directors: Mark Fitzloff / Susan Hoffman
Agency Executive Producer: Ben Grylewicz

PRODUCTION
Production Company: Nickerson Stock Footage (all stock footage was used for this spot)

EDITORIAL
Editorial Company: Beast
Editor: Lucas Eskin
Post Producer: Amburr Farls
Post Executive Producer: Valerie Petrusson

VFX
Titles/Graphics Brand New School

MUSIC + SOUND DESIGN
Music+Sound Company Future Perfect
Composer John Connolly
MIX
Mix Company Eleven
Mixer Jeff Payne

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!