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W+K, P&G Tug at the Heartstrings to Honor Mother’s Day

Procter & Gamble might have had their issues with animal rights activists, but the brand and the Fitzloff/Hoffman team at Wieden + Kennedy can still come up with some fairly touching work to stir the human soul. Here’s a new ad to honor Mother’s Day, which features a bunch of stock footage of moms being moms. Now go buy her something special already, dammit.

More: “P&G Keeps it Real Wanksta in Mom-Focused Bounty Tune


Copywriter: Karl Lieberman
Art Director: Ryan O’Rourke
Producer: Shelley Eisner
Account Team: Eric Gabrielson
Executive Creative Directors: Mark Fitzloff / Susan Hoffman
Agency Executive Producer: Ben Grylewicz

PRODUCTION
Production Company: Nickerson Stock Footage (all stock footage was used for this spot)

EDITORIAL
Editorial Company: Beast
Editor: Lucas Eskin
Post Producer: Amburr Farls
Post Executive Producer: Valerie Petrusson

VFX
Titles/Graphics Brand New School

MUSIC + SOUND DESIGN
Music+Sound Company Future Perfect
Composer John Connolly
MIX
Mix Company Eleven
Mixer Jeff Payne

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!