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W+K Portland Looks Way Back for Nike Golf

As the golf world awaits the start of the Masters, W+K Portland takes a look back at golf history for their new Nike Golf spot — way back.

The 60-second spot, directed by Biscuit Filmworks’ Steve Rogers, begins with a player admonishing another for using Nike’s new RZN balls. From there, the spot takes leap after leap back in time, showing how each progression in the history of golf was met with great resistance. This goes all the way back to the game’s formation, leading into the tagline, “Play in the Now.” While not exactly funny, the spot gels perfectly with the tagline and silences any opposition from “traditionalists” to Nike’s RZN ball by making them seem utterly ridiculous. Stick around for credits after the jump.

Credits: Nike Golf “Play in the Now”

Agency: Wieden + Kennedy Portland
Senior Broadcast Producer: Jeff Selis
Creative Director: Rob Thompson and Don Shelford
Copywriter: Brock Kirby
Art Director: Derrick Ho

Production Company: Biscuit Filmworks
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Jay Veal
Director of Photography: Mandy Walker
Production Designer: Bruce McCloskey

Editorial Company: Joint Editorial Portland
Editor: Matthew Hilber
Producer: Lauren Pullano
Executive Producer: Patty Brebner

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