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W+K Portland Unveils ‘Join Together’ Follow-Up Called, Yes, ‘Separate Together’

Last month, W+K Portland launched the “Be Moved” brand campaign for Sony with the broadcast spot “Join Together.” Yesterday, W+K revealed the follow-up, the four minute (and change) documentary, “Separate Together.”

“Separate Together” brings together Bruce Zaccagnino, the creator of Northlandz, the world’s largest model railroad located in Flemington, New Jersey, and Matt Albanese, a photographer who specializes in miniatures. The documentary takes place within Northlandz’s “52,000 square foot exhibit space featuring dozens of tiny towns, three-story papier-mâché mountains and hundreds of toy trains snaking through a warren of tunnels, past tiny windmills and over bridges made from thousands of toothpicks.” Albanese captures Northlandz in a unique way, utilizing the Sony QX100′s ability to fit into tight spaces to capture unique shots that wouldn’t have been possible with other cameras. It’s a great way to show off the QX100′s unique capabilities in fun, charming way.

The documentary is accompanied by an experience site which lets you explore Northlands from the unique vantage points available with the QX100, letting viewers zoom in on different areas and take their own shots, which they can then share on social media. It’s a great extension, and a fun way to explore the charm of Norhtlandz without having to make the schlep to Jersey. Stick around for credits and “Join Together” after the jump.

Credits: CLIENT SONY

PROJECT NAME BE MOVED: SEPARATE TOGETHER

CLIENT CONTACT: Harumi Asai

LAUNCH DATE 02/12/2014

FORMAT WEB VIDEO + INTERACTIVE EXPERIENCE

URL: www.seperate–together.com

W+K PORTLAND

Creative Director: Mike Giepert / Dan Hon

Copywriter: Charlie Gscwhend

Art Director: Devin Gillespie

Information Architect: Jason Sack

Digital Creative: Billy McDermott

Digital Producer: Tricia Huetig

Head of Interactive production: Pierre Wendling

Head of Production: Ben Grylewicz

Content Producer: Katie Reardon

Account Team: Trish Adams / Diana Gonzalez / Nick Larkin

Associate director of Technology: Ryan Bowers

QA: Robb Hand / Rachel Mason

Executive Creative Directors: Joe Staples / Susan Hoffman

WEB FILM PARTNERS

PRODUCTION

Production Company: M ss ng P eces

Director: Josh Nussbaum

Executive Producer: Ari Kuschnir, Kate Oppenheim

Head of Production: Dave Saltzman

Line Producer: Veronica Balta

Director of Photography: Alex Khudokon
EDITORIAL

Editorial Company: M ss ng P eces

Editor: Adam McClelland

Post Producer: Amy Crowdis

VFX

Colorist: Nat Jencks & Adam McClelland

MUSIC + MIX

Composer, Original Score: Matt Abeysekera

Sound Design & Mix: Eli Cohn

INTERACTIVE EXPERIENCE PARTNERS

DEVELOPMENT PARTNER

Development Partner Company: Bossa

Executive Creative Director: Hans Weiss

Creative Technologist: Jeramy Morrill

Lead Developer: Jeramy Morrill, Josh Gross, Matt Greene

Creative Director: Andrezza Valentin

Art Director: Sarah Skapik

Producer: Nic Santana

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