W+K São Paulo has a new spot for Nike entitled “Tomorrow Starts Now,” reminding Brazilians who have just had their hearts broken by the World Cup that they still have the Rio 2016 Summer Olympics to look forward to.
The well-produced 60-second spot, created in conjunction with PBA Cinema/Produtora Associados and director Nico Perez Veiga seeks to inspire with a montage of Brazilian athletes training and competing at their respective sports. While the inclusion of indoor soccer may poor a little salt in some still fresh wounds, the larger message is to forget the past and move forward. The dialogue and voiceover free spot relies entirely on its soundtrack and footage to get its message across, ending with the “Tomorrow Starts Now” tagline, which serves as both an inspiration for a nation in need of some cheering up and a more general Nike-style rallying call. Stick around for credits after the jump.
Client: Nike do Brasil
Year of Production: 2014
Agency: Wieden+Kennedy São Paulo
Agency Producer: Gabriel Dagostini
Production Company: PBA Cinema/Produtora Associados
Director: Nico Perez Veiga
Director of Photography: Carlos Ritter
Producer: Mayra Gama e Fernanda Gomes
Editor: Alejo Moijman
Finalizador: André Baltrusaitis
Post Coordinator: Diulle Fonseca
Audio Facility: Supersonica
Soundtrack Awakening (Steady & Assured Strings Only Version):
performed by Andy Quin
Audio Production: Dudu Aram
Account – Audio Production House: Cristiane Marquesi
Post House: FullFrame
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