PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Wongdoody Taps Russell Wilson for Alaska Airlines

Wongdoody taps Seattle Seahawks quarterback Russell Wilson in a new spot for Alaska Airlines.

In the 60-second spot, Chief Football Officer Wilson puts the Alaska Airlines crew through training camp, remarking, “Alaska Airlines and I are basically one and the same: we’re always prepared. The separation’s in the preparation.” Wilson runs snackuracy and teddy bear tossing drills, and quizzes the team on routes and seat switching strategy. The airline training camp schtick is not a bad idea, and it is timely, but the full-length spot stretches the idea a little thin. It is much better served by the 30-second version, which we’ve included, along with credits, after the jump.

Credits:

Ad agency: WONGDOODY
Tracy Wong, Executive Creative Director
John Schofield, Creative Director
Adam Deer, Art Director
Tim Koehler, Copywriter
Peter Trueblood, Copywriter
Leigh Eckert, Agency Producer
Kristie Christensen, Account Director
Brooke Salisbury, Project Manager
James Whittington, Compositor
Production Company: Station Film
Justin Reardon, Director
Caroline Gibney, Executive Producer/Partner
Angela Jones, Line Producer
David Lanzenberg, Director of Photography
Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!