From the GE blog: “For any advertiser, being on the Super Bowl raises the creative bar significantly, as the largest television viewing audience of the year stays glued to their sets throughout commercial breaks. With “Scarecrow” we have a positive, optimistic, and engaging spot, that we think is Super Bowl worthy.” Is it worth $3M?
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Work with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!