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You Be The Judge: BBDO’s GE Superbowl Spot

From the GE blog: “For any advertiser, being on the Super Bowl raises the creative bar significantly, as the largest television viewing audience of the year stays glued to their sets throughout commercial breaks. With “Scarecrow” we have a positive, optimistic, and engaging spot, that we think is Super Bowl worthy.” Is it worth $3M?

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!