Social media has revolutionised many industries, with the business of customer service perhaps benefiting the most from these consumer-facing, highly-engaged platforms.
That’s assuming, of course, that you’re doing customer service well. Just because your business is active on social media doesn’t automatically mean you’re delivering first class support, and brands would do well to remember the tried and tested customer service methods of yesterday.
After all, it’s only the medium that has changed – the best practices will likely always stay the same. This visual from Sentiment proposes 10 lessons that social can learn from traditional customer service.
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