By Shea Bennett on July 25, 2014 9:00 AM
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Politicians have plastered their ads on every medium imaginable, from billboards to TVs – and, of course, 140-character tweets.
A Minneapolis man and his two children were asked to leave a Southwest Airlines flight because of a complaint tweeted during the boarding process.
How to you get more engagement on Twitter?
Start by sharing better content – make sure you credit the author and use an appropriate hashtag. Offer help or solutions to problems, and ask questions of your followers.
How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of women board directors outperformed those with the least by 53 percent.
Now, Twitter has released data that reveals the company’s ethnic and gender diversity, and it makes for interesting reading.
Earlier this week, former Secretary of State Hillary Clinton visited Twitter’s headquarters in San Francisco for a sit-down Q&A, discussing her new book, politics, and taking questions from the Twitter community.
The major airlines adapted to Twitter perhaps as quickly as any other industry vertical, rapidly recognising its usefulness as a medium to deliver flight information, provide updates and respond to customer support enquiries.
Indeed, it’s this latter area where American Airlines has particularly excelled, with their @AmericanAir profile responding to 99 percent of customer queries on Twitter within one hour, and 80 percent in just 15 minutes.
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