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Social Media, Great Content and Email Marketing – The Anatomy of a Perfect Event [INFOGRAPHIC]

Social Media, Great Content and Email Marketing - The Anatomy of a Perfect Event [INFOGRAPHIC]

Planning an event might seem easy on paper, but the reality involves a lot of hard work. While a venue and some nibbles might be all you need to get started, delivering a positive, rewarding experience for attendees requires quite a bit of forward thinking and a lot of advance planning on your part.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Want to Reach Lesbian, Gay and Bisexual Internet Users? Use Facebook (Not Twitter) [STUDY]

Want to Reach Lesbian, Gay and Bisexual Internet Users? Use Facebook (Not Twitter) [STUDY]

More than half of U.S. gay, lesbian and bisexual internet users have Liked a business page on Facebook, and four in five have clicked on a Facebook ad, reveals new data.

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Apple Still the Coolest Brand, Says Study (While Twitter Falls Out of Top 20)

Apple Still the Coolest Brand, Says Study (While Twitter Falls out of Top 20)

Apple has been rated the coolest brand in Britain for the third straight year, reveals a new survey.

Meanwhile, Twitter has fallen out of the top 20 for the first time since making its debut in 2011.

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Local News Readers Share More Stories on Social Media [STUDY]

Local News Readers Share More Stories on Social Media [STUDY]

People who prefer and read local news media are more likely to share that content on social media sites than those who consume their news from national sources, reveals a new study.

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79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.

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Social Media Australia: Retailer Statistics, Facts & Figures [INFOGRAPHIC]

Social Media Australia: Retailer Statistics, Facts & Figures [INFOGRAPHIC]

96 percent of millennials (aka, Gen Y) use at least one social network in Australia, and 74 percent of all consumers look to social media sites to guide their purchases, reveals new data.

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67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

67% of Marketers Spending More on Social Media for the Holiday Season [INFOGRAPHIC]

Did you know that the primary goal for 62 percent of marketers this holiday season is driving sales and extending brand reach?

19 percent want to generate qualified leads, and 13 percent cite driving traffic to their website as their top priority.

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This Week on #Twitter: Optimize Your Twitter Profile, Social Media Business, Social Cheat Sheet

This Week on #Twitter: Optimize Your Twitter Profile, Social Media Business, Social Cheat Sheet

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes the 7 elements of an optimised Twitter profile, a look at how marketers are using social media for business, a visual that discovers who owns social media, a social media cheat sheet for users and the good (and bad) of social media marketing.

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3 Steps to Improve Your Writing on Twitter

3 Steps To Improving Your Writing On Twitter

Whether you studied English Literature for your four-year undergrad or you read the back of a cereal box this morning, if you’re on Twitter, you’re a writer. Here’s how to be better.

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Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV viewers.

However, one area where Twitter has seen results for television shows is when participants in that show – stars, hosts, contestants and the show’s Twitter handles – live-tweet during programming.

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