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Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC]

Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC]

So you want to use social media to promote your business, products and services?

Smart play. But for best results on social you need clear objectives and an organised, winning strategy. You need a plan. And you need to do the work.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, ad land your next job. Register now!

Twitter Launches Two New Targeting Options for Mobile Advertisers

Twitter Launches Two New Targeting Options for Mobile Advertisers

More than 80 percent of Twitter’s 284 million active users engage on the platform from their mobile device, and Twitter wants to let advertisers fully exploit that metric.

This week the platform rolled out two new mobile targeting options for marketers: mobile carrier targeting and the ability to target users with new mobile devices.

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Twitter CEO’s Family Trust Has Now Sold All of Their #Twitter Stock

Twitter CEO’s Family Trust Has Now Sold All Of Their Twitter Stock

Twitter CEO Dick Costolo’s family trust began unloading their Twitter stock last month, selling 283,460 shares in two separate transactions on November 3rd and November 17th.

On December 5th they sold another 141,730 shares, reducing their investment in Twitter to just 25 percent of their original stake.

Now, they’ve sold it all.

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What we Learned About Social Media in 2014 [INFOGRAPHIC]

What we Learned About Social Media in 2014 [INFOGRAPHIC]

Did you know that Tumblr and Pinterest were the fastest growing social media sites in 2014?

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Autoplay Videos Might be Coming to #Twitter

Autoplay Videos Might be Coming to Twitter

Twitter is considering making videos shared on the platform play automatically in an effort to keep pace with Google and Facebook, reports Adweek.

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Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC]

Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC]

A new study of marketers in the United Kingdom has rated Twitter as the most effective social media platform for content marketing.

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91% of B2B Marketers Use Social Media During Events

91% of B2B Marketers use Social Media During Events

So you’re launching a business to business (B2B) event – what’s the best way to promote it?

Cold calling, radio, TV, traditional ads and paid search are all used by every B2B marketer in the run-up to their show. But after that social media takes over.

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The Biggest TV Shows of 2014 (According to #Twitter)

The Biggest TV Shows of 2014 (According to #Twitter)

Twitter’s relationship with television (and vice versa) is well documented, with fans increasingly taking to the social network to discuss what’s happening on their favourite shows (and with their favourite stars) in real time.

Nielsen has released their list of the top 10 most social TV series, specials and sporting events of the past 12 months. Last year Breaking Bad took the top series crown, but who ruled the roost in 2014?

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Email Marketing Six Times More Effective Than Social Media, Says Study

Email Marketing Six Times More Effective Than Social Media, Says Study

Direct email marketing remains the most effective strategy for driving online shopping, reveals a new study.

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6 Tips to Create a Super Social Media Strategy [INFOGRAPHIC]

6 Tips to Create a Super Social Media Strategy [INFOGRAPHIC]

Did you know that 77 percent of people follow at least one brand on social media, but that more than half (56 percent) have unfollowed a brand for posting boring or sales-y content?

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