Did you know that U.S. retail mobile-commerce sales are predicted to reach $38.4 billion this year?
What about that 49% of consumers buy a product based on a positive social media post (up from 20% in 2010)?
Strategic America created an infographic to examine advertising trends in six major areas: direct mail, Internet, search, email, mobile and social media.
Unsurprisingly, 84% of consumers like companies that offer coupons on social networking sites. Coupled with the insight above, that means that marketers and advertisers should consider using Twitter to publish deals during the holiday season, as well as to encourage follower feedback on products or services.
And since 1 in 5 minutes spent online last year were spent on Facebook, Twitter strategy should be planned in tandem with Facebook strategy.
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