Did you know that more than one quarter (27 percent) of Australian businesses use social media for marketing?
Facebook leads the way (86 percent) ahead of Twitter (32 percent) and LinkedIn (25 percent), and more than half (51 percent) of Australian SMBs allow their employees to use social media at work.
With good reason, too – some 67 percent of Australian Twitter users prefer to purchase from brands they interact with on social media. The infographic below takes a detailed look at how businesses are using social media for marketing down under.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]