Twitter is rolling out a new advertising program called Flock to Unlock, and has partnered with Puma for the launch.
Do you use Twitter lists? You absolutely should – they are one of the most powerful ways to slice and dice the hundreds of millions of tweets sent per day into manageable, relevant segments. However, lists haven’t been updated in any significant way for years, and Twitter is missing out on a huge opportunity.
Many small and medium businesses ignore one of the most vital – and useful – aspects of Twitter: the ability to listen.
Listening to customers, competitors and industry leaders doesn’t have to be an expensive proposition that only the “big guys” can afford, nor does it have to be a time-consuming activity that only large teams can handle. Listening on Twitter is as simple as knowing how to search.
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