Did you know that 91 percent of business to business (B2B) marketers use content marketing, and 87 percent use social media to share it?
According to one recent survey, LinkedIn (83 percent) is the social network of choice amongst B2B marketers, ahead of Twitter (80 percent) and Facebook (80 percent), and social media sharing is third amongst all content marketer measurement criteria, behind web traffic and quality of sales leads.
This infographic takes a closer look at the state of B2B content marketing.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]