58.2 percent of B2B marketers are increasing their budget for social media this year, which is slightly more than 2013, when 56 percent raised their spend.
Social media rated third overall amongst B2B brand digital marketing budgetary increases for 2014, behind website development (66.1 percent, but down year-on-year) and email marketing (64.5 percent). Online video and mobile are expected to see the biggest jump in spend from B2B marketers year-on-year.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]