Wow. There’s no intro to sum up what a bad business decision this is, but I’ll try.
Charter, the “4th largest cable operator in the U.S.” announced it is turning off all social media support for clients on Friday, December 14.
Sure, customer service is a lot of work, particularly online – but just because they turn off their accounts and stop responding, do the folks at @Charter really think customers won’t publicly mention them?
Do they not understand that the net of value of this move will be this: When Googled (on Binged), the results that come up forever after will scream the exact opposite of their “you matter to Charter” message?
How very, very misguided of them. And how eye-opening this should be for its customers.
ESPN recently published a post about college basketball players’ increasing disgruntlement with Twitter, specifically that it’s “less fun” in college.
Why? Because the older the players get and the more they’re on the national radar, the higher the standards are for their public image, a large part of which is the content they’re presenting to the world via social media.
You knew it was coming – you knew someone big was going to get ticked at Twitter’s new API restrictions and take action, but did you ever expect it would take the form of a restraining order? Or that the developer would, at least temporarily, win?
PeopleBrowsr’s court action against Twitter today may seem suicidal (because it kind of is), but is that a bell tolling in the distance? Not for PeopleBrowsr or third party developers though – for Twitter.
Tollway Delivers Real-Time Traffic Info Via Twitter, But Reminds Drivers It’s Illegal To Look While Driving
In a move that seems too ridiculous to be real, there is a tollway in America that is planning to share real-time traffic info with motorists via tweets.
Illinois residents take note!
And let’s hope this doesn’t spread to other states.
If you’ve been on Twitter for any length of time, you may have become a bit . . . jaded . . . about the type of tweets that take over one’s Twitter stream on any given day.
So from one jaded tweeter to another: Join me in mocking others (not you, definitely!) with this post.
Teens may be using Facebook more than Twitter, but there’s still a decent amount of them bopping about – and the way many of them use Twitter is . . . disturbing.
Is this just expected teen behavior, acting out and such, or is it something more? Has online participation permanently changed our children?
Jesse Miller at the Huffington Post thinks so, and he draws a dark picture.
Buzzfeed has an interesting look at how the U.S. Presidential Election will impact Twitter, inasmuch as the inevitable influx of tweets from all quarters of the planet announcing and analysing every single aspect of the election will, for all intents and purposes, leave Twitter largely impotent and (dare I say it) useless for anyone who isn’t interested in announcing and analysing every single aspect of the election.
The person that America decides to elect as President is and should be important to everybody – not just folks in the USA. But what should matter and what does matter rarely goes hand-in-hand, and suffice to say for every tweet proactively reporting about the election, there will be another tweet complaining about the coverage (or about Twitter’s coverage specifically, which is when it all gets very meta).
Bottom line: Twitter is going to be busy. Very busy. Will it stand up to the strain?
Shea wrote a fantastic piece about the five stages of “getting” Twitter last week, which included denial, anger, bargaining, depression, and finally, acceptance. But for some of us, there’s another stage that hits us after we’ve accepted and finally “got” Twitter – obsession.
Twitter is like a drug, in many ways: it gives your brain a short-term thrill that you look for over, and over again. It alters your behavior as you seek the pleasure hits a retweet gives you. And it sometimes negatively impacts other areas of your life.
Without help, you might become a total Twitter addict – believe me, I’ve seen it happen.