Cancer Patient Connects With Aetna CEO On Twitter – Who Agrees To Cover Previously Denied Treatment Costs
What do you do when you can’t seem to break through the noise? These days (if you’re social media savvy), you turn to Twitter.
The platform allows every day voices to be heard by millions with an immediacy viral power that makes (smart) businesses snap to.
Case in point? This cancer patient who was denied coverage after reaching a lifetime limit for charges – and who got this decision reversed on Twitter.