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Email, Mobile Top 2014 SMB Marketing Wish Lists (And Social Apps Also On The Rise) [STUDY]

Email, Mobile Top 2014 SMB Marketing Wish Lists (And Social Apps Also On The Rise) [STUDY]

As a small business owner, what are your digital marketing priorities heading into 2014?

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New Skills, Social Curation And Higher Quality – Content Marketing Trends 2014 [INFOGRAPHIC]

New Skills, Social Curation And Higher Quality - Content Marketing Trends 2014 [INFOGRAPHIC]

Content marketing, which Wikipedia defines as “the creation and sharing of media and publishing content in order to acquire customers”, was one of the buzz terms of the year, and it’s set to continue to influence the world of marketing as we head into 2014.

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Email Still Beats Social As The Marketer’s Weapon Of Choice, Reveals Study [INFOGRAPHIC]

Email Still Beats Social As The Marketer's Weapon Of Choice, Reveals Study [INFOGRAPHIC]

Social media might have revolutionised marketing for businesses of all shapes and sizes in almost every major industry and country on the planet, but it still ranks behind email for effectiveness, suggests yet another study.

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Brand Awareness, Website Traffic, Customer Insights Top Priorities For Social Marketers [STUDY]

Brand Awareness, Website Traffic, Customer Insights Top Priorities For Social Marketers [STUDY]

As a social media marketer, how do you measure success?

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How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

Business to business (B2B) marketing has always been a tougher nut to crack than business to consumer (B2C), and that’s particularly true in modern marketing mediums such as social media and mobile.

For brands looking to generate leads and sales in this space, identifying what does and does not work is key not only to success, but survival. Moreover, contentedly sitting on your laurels usually leads to disaster – the industry shifts so quickly that something that worked effectively today can quickly become ineffective tomorrow. At least, that’s what we’ve been led to believe. So, heading into 2014, what are the best methods for finding B2B customers?

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The History Of Marketing [INFOGRAPHIC]

The History Of Marketing [INFOGRAPHIC]

When did marketing truly begin? It’s an expansive question, but, cave paintings aside, most pundits believe it was the invention of the printing press (circa. 1450) which truly gave birth to marketing in any kind of modern sense, inasmuch as this allowed the development of everything from magazines and newspapers to business cards and posters.

From here, it’s a relatively step to direct mail, the actual use of the term “marketing” (1900s), radio and TV advertising, the birth of the internet (notably email) and, of course, online commerce, social media and mobile.

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Blogging, SEO And Social Media – How B2B Sales Have Changed [INFOGRAPHIC]

Blogging, SEO And Social Media - How B2B Sales Have Changed [INFOGRAPHIC]

Did you know that 42 percent of socially savvy business to business (B2B) marketers have acquired customers directly through Twitter?

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Just 5% Of French Internet Users Like To Receive Marketing Messages Via Social Media [STUDY]

Just 5% Of French Internet Users Like To Receive Marketing Messages Via Social Media [STUDY]

How do you like your marketing messages in the morning?

Well, if you’re an internet user in France, chances are it’s via email, certainly as opposed to Twitter and Facebook.

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Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Social media has been heavily hyped as a platform for driving product information and intent to purchase, but a new study has (once again) revealed the disconnect between what marketers think has value, as opposed to how these mediums are rated by the end consumer.

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Finally! Twitter’s Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

Finally! Twitter's Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

If you’re a marketer looking to use Twitter to promote your brand’s products and services in the UK, Ireland or Canada, I have some good news.

As of today, there is no longer a minimum spend requirement for Twitter advertising in these locations, as Twitter has (finally) rolled out its Self-Service ads platform outside of the United States.

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