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The 20 Most Popular Brands On Twitter [STATS]

The 20 Most Popular Brands On Twitter [STATS]

@YouTube maintains its position as the most popular brand on Twitter, with its more than 44 million followers placing it well ahead of all other brands, including the official @Twitter profile.

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The 10 Most Popular People on Twitter [STATS]

The 10 Most Popular People on Twitter [STATS]

Katy Perry, who became the first person to reach 50 million followers in January of this year, remains the most-followed individual on Twitter, with a lead that is now closing in on two million followers over second-placed (and former number one) Justin Bieber.

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Twitter Has More Users in Asia Than North America (And That Gap is Getting Wider) [STATS]

Twitter Has More Users in Asia Than North America (And That Gap is Getting Wider) [STATS]

Slightly less than a quarter of all Twitter users – about 60 million profiles – are based in the U.S., a number which was risen by 50 percent since the third quarter of 2012.

Not bad. However, what this means is that three-quarters of Twitter users worldwide are based outside of North America, which isn’t even the number one region on that platform.

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14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)

14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)

Twitter released its second quarter earnings report last week to much fanfare, and rightly so, as the figures beat Wall Street expectations across the board.

The most closely-watched metric in Twitter’s report was, as usual, its monthly active users (MAUs) tally, which has now reached 271 million. However, buried deep in the presentation that accompanied the release was a worrying statistic: 14 percent of Twitter accounts log on or connect to the service via third party apps, which means that close to 40 million of its active users are never served ads.

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Twitter’s Next Milestone: 300 Million Active Users Before 2015 [CHART]

Twitter's Next Milestone: 300 Million Active Users Before 2015 [CHART]

Twitter smashed almost every Wall Street estimation with its Q2 2014 earnings report released last night, and the stock subsequently went through the roof in the after-market, rallying more than 35 percent at one stage.

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Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT]

Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT]

How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of women board directors outperformed those with the least by 53 percent.

Now, Twitter has released data that reveals the company’s ethnic and gender diversity, and it makes for interesting reading.

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Millionaires Love Facebook, Ignore Twitter

Millionaires Love Facebook, Ignore Twitter

Millionaires are all about social media – but they much prefer Facebook to Twitter.

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Facebook: 23% of all Social Traffic in June (Pinterest Dips, Twitter Flat at 1%) [STATS]

Facebook: 23% of all Social Traffic in June (Pinterest Dips, Twitter Flat at 1%) [STATS]

Facebook’s slice of the social referral traffic pie got a little bit bigger last month, with the giant now accounting for almost one quarter of all social website visits, reports Shareaholic.

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Pinterest, Tumblr Drive More Website Traffic Than Twitter, Says StatCounter [STATS]

Pinterest, Tumblr Drive More Website Traffic Than Twitter, Says StatCounter [STATS]

Both Pinterest and Tumblr have driven more referral traffic to websites than Twitter in the first six months of 2014, with Twitter a distant fourth behind these two social platforms and the all-powerful Facebook, reveals data from StatCounter.

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What (And Why) Do People Share On Social Networks? [INFOGRAPHIC]

What (And Why) Do People Share On Social Networks? [INFOGRAPHIC]

What do people like to share on social networks?

Pictures, mostly, with about four in 10 sharing photos on platforms such as Twitter, Facebook and Google+.

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