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Women Are Vastly Underrepresented in Silicon Valley Tech Jobs (Just 10% at Twitter)

Women Are Vastly Underrepresented in Silicon Valley Tech Jobs (Just 10% at Twitter)

Twitter recently unveiled its latest diversity statistics, which revealed that the company has a 70-30 split of men to women, with that ratio moving to 50-50 in non-technical roles.

But what about tech jobs? Like at many other companies in Silicon Valley, women remain vastly underrepresented in this field, with just one in 10 occupying tech positions at Twitter.

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75 Percent of Moms Say They Won’t Use Social Media for Back-To-School Shopping

75 Percent of Moms Say They Won't Use Social Media for Back-To-School Shopping

With all the mommy blogger hype, you’d think that moms would be flocking to Twitter, Facebook and other social networks to do their back-to-school shopping. But a new study says otherwise.

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Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?

Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

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The Top 10 Most Popular Football Teams On Twitter [STATS]

The Top 10 Most Popular Football Teams On Twitter [STATS]

Football – or soccer if you’re in North America – has some 3.5 billion fans across the globe, making it far and away the most popular sport in the world.

That popularity has quickly bled into social media. Indeed, football’s adage that it’s “played by millions, and watched by billions” could equally be applied to Twitter, with the top clubs (and athletes) each boasting millions of fans (and tweets). But which teams are faring best?

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The 20 Most Popular Brands On Twitter [STATS]

The 20 Most Popular Brands On Twitter [STATS]

@YouTube maintains its position as the most popular brand on Twitter, with its more than 44 million followers placing it well ahead of all other brands, including the official @Twitter profile.

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The 10 Most Popular People on Twitter [STATS]

The 10 Most Popular People on Twitter [STATS]

Katy Perry, who became the first person to reach 50 million followers in January of this year, remains the most-followed individual on Twitter, with a lead that is now closing in on two million followers over second-placed (and former number one) Justin Bieber.

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Twitter Has More Users in Asia Than North America (And That Gap is Getting Wider) [STATS]

Twitter Has More Users in Asia Than North America (And That Gap is Getting Wider) [STATS]

Slightly less than a quarter of all Twitter users – about 60 million profiles – are based in the U.S., a number which was risen by 50 percent since the third quarter of 2012.

Not bad. However, what this means is that three-quarters of Twitter users worldwide are based outside of North America, which isn’t even the number one region on that platform.

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14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)

14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)

Twitter released its second quarter earnings report last week to much fanfare, and rightly so, as the figures beat Wall Street expectations across the board.

The most closely-watched metric in Twitter’s report was, as usual, its monthly active users (MAUs) tally, which has now reached 271 million. However, buried deep in the presentation that accompanied the release was a worrying statistic: 14 percent of Twitter accounts log on or connect to the service via third party apps, which means that close to 40 million of its active users are never served ads.

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Twitter’s Next Milestone: 300 Million Active Users Before 2015 [CHART]

Twitter's Next Milestone: 300 Million Active Users Before 2015 [CHART]

Twitter smashed almost every Wall Street estimation with its Q2 2014 earnings report released last night, and the stock subsequently went through the roof in the after-market, rallying more than 35 percent at one stage.

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Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT]

Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT]

How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of women board directors outperformed those with the least by 53 percent.

Now, Twitter has released data that reveals the company’s ethnic and gender diversity, and it makes for interesting reading.

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