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Twitter Marketing

Psychographic Twitter Insights Take Your Brand Beyond Mentions And Retweets

There’s a reason why Twitter’s ad revenue is expected to reach $1 billion in 2014 – it really IS the best bang for your marketing buck.

But although marketing on Twitter can be a significant boon to your business – do you know what’s even better? “Identifying where Twitter users exist elsewhere on the Web.” And PeekAnalytics does just that.

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#TheFollowing Sets A Social TV Standard With Giveaways And #ShockCam

Want to know how to incorporate Twitter into your advertising? Take a look at the latest happenings in social TV and you’re sure to be inspired.

For example, the new TV show The Following is going all out with Twitter interaction, even incorporating Vine into its advertising. If you’re a viewer, check this out for how to win stuff while you watch – and if you’re a marketer, watch and learn, young Jedi.

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Tweets Increase Brand Purchases And Twitter’s Updated Ad Center Helps Track It

Did you know that shoppers exposed to brand tweets are more likely to visit brand sites? They’re also more likely to consider that brand when they’re ready to buy and – guess what? They’re also more likely to make a purchase.

That’s all according to a study recently performed (and just published) by Twitter (more on THAT below).

And fortunately, this all coincides with Twitter’s updated ad center so you can better track the potential shoppers that are exposed to your marvelousness.

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Drive Over-The-Top Twitter Engagement With Offerpop [VIDEO]

Want to launch a viral Twitter campaign in minutes? Who wouldn’t, right?

But it isn’t that easy. And we bet you often feel frustrated or just aggravated that you can’t effectively track your efforts.

If any of those statements ring true to you, you’ll want to check out Offerpop. They’ve figured out a way to organize social data across platforms – not only that, they’ve made it easily (and eerily) actionable.

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The White House Put A #JediMindMeld On Twitter

Who knows how to get the Twitterverse buzzing faster than the latest 4Chan meme? The White House.

They’re so good at it actually, that one is left wondering if this latest gaffe by President Obama (and the Twitteriffic response that followed) wasn’t actually an intentional slip-up?

Either way, these folks know their stuff and have, again, taken over Twitter. But is it enough to sway public opinion?

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Curate The Best Content Web-Wide With Rallyverse

Content makes the social web go round, but finding the right content to share on your company’s social networking properties is NOT a simple task most days. Sure, you can slap any ol’ thing on your Facebook page or Twitter every day and be done with it – but then why be there at all? What’s the point?

Wouldn’t it be great to consistently find trusted, highly viral content relevant to your industry that helps establish your company’s standing as a thought leader?

Here’s how you can do just that.

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Why Companies Must Monitor Twitter Beyond The @Mention [STUDY]

Did you know that, “on average, only 3% of tweets referencing companies carry the “@” symbol?”

What does this mean for your brand? If your company’s social engagement relies on being notified by Twitter when you get an @mention, you’re going to miss A LOT of tweets. Most of them, actually.

It’s time to learn how to listen better on Twitter.

And this study from Conversocial will show you just how dire the situation really is.

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Why Isn’t Your Company ‘Social Intent Marketing’ On Twitter?

Have you ever tweeted a complaint to a company and been frustrated by the lack of response? Old news, right?

How would you feel about getting a tweet back from that company’s competitor offering a solution or a deal to switch to them? Sounds lovely, doesn’t it?

Well, it isn’t happening so much on Twitter yet, but things are headed that way – fast. And smart marketers are taking note.

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Twitter Breaks Google’s Heart And Steals Ad Director

Twitter has stolen away another member of Team Google in an obvious attempt to tick the company off.

Why do we say this? Well, it happened the day after love day (hence demonstrating hate) and THIS guy is a real find. Not that others weren’t, we’re sure they’re quite special and fantastic too, but this guy has “advertising super genius” written all over him – and he has a thing for (talking about) blood-letting. Oooo.

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Mobile Twitter Users Younger And MUCH More Socially Addicted Than Stodgy Old Desktop Users

Twitter is providing guidance to mobile advertisers thanks to a new study it completed and it’s pretty interesting stuff.

Did you know that 60% of Twitter’s 200 million active users log in via a mobile device at least once every month? You probably could’ve guessed that, with everyone buried in their phones as they walk down the street.

But did you know that as socially addicted as you think you are (and you are, make no mistake about THAT) – the next generation is pretty obviously headed for a world where “virtual” becomes the new reality? Looks like the folks at Google X are timing Google Glass just right.

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