Did you know that shoppers exposed to brand tweets are more likely to visit brand sites? They’re also more likely to consider that brand when they’re ready to buy and – guess what? They’re also more likely to make a purchase.
That’s all according to a study recently performed (and just published) by Twitter (more on THAT below).
And fortunately, this all coincides with Twitter’s updated ad center so you can better track the potential shoppers that are exposed to your marvelousness.