Social media marketers love to talk about engagement, but it’s often quite difficult to measure. Sure, you can see the number of retweets your latest words of wisdom received, but how do you determine who saw those retweets and took the time to click on them?
Each day, more companies realize how important it is to develop a solid presence online.
And each day, after more companies realize that tasking an intern or some other low-level employee with its voice online can be fatal, these enlightened folks search online for options.
Maybe they want to outsource their social media work entirely or they could just want to figure out what and how often to post on Twitter.
Regardless of what these folks seek, there are many options available. And all offer varying levels of success online, with some optons costing much more than others. So the question for all the ‘social media makers’ out there is this: Are you charging enough for your services?
If you use Facebook’s “post page updates to Twitter” feature, you may have noticed it isn’t working. Any you’re not alone.
The bug or whatever it is started slowly and more and more folks are reporting the disconnect since The Next Web reported it on Friday. They’ve even reached out to Facebook. This doesn’t mean anyone is fixing it though.
It’s easy to forget that Twitter isn’t a one-size-fits-all communications channel. What works for one brand isn’t necessarily the right strategy for another. That observation may seem obvious but tends to get lost amidst the various case studies of success that frequently capture marketers’ attention.
Every brand is distinctive. Its digital and social media marketing strategy needs to be customized in a way that matches its unique marketing needs and customer peculiarities.
Driving home from the airport this weekend, I saw a curious billboard advertising Hewlett Packard that said “Capture the power of a million tweets.” It was confusing. You’ll see why.
And as I sat there considering it, I neglected to grab my phone fast enough to snap a pic. But fortunately, someone else took a picture and shared it on Twitter. So I took HP’s advice and “captured the power of that tweet” to share the image with you here.
Many brands keep a pretty tight lip on Twitter. So it may be a surprise that one of the most talkative brands on the platform also boasts the biggest following.
Looking for a great Twitter analytics tool? Followerwonk may be it!
It has a pretty robust offering of analytics tools and a solid social marketing platform backing it up, so check it out!