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Twitter Marketing

Twitter Is Giving $100 In Free Advertising To 10,000 Small Businesses

Attention small businesses!

If you’ve been wanting to try out Twitter’s advertising capabilities, but were unwilling to devote your limited marketing resources to tweets, now is the time to reconsider.

Twitter is giving away $100 in advertising credits to the first 10,000 small businesses to apply (and qualify).

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Do Promoted Tweets Work? This Study Says Yes

The big question for retailers wanting to get the most out of Twitter is this: Do promoted products “work?”

The post we’ll be referencing [oddly] doesn’t specifically mention promoted tweets, but we not sure how else they could’ve measured folks ‘exposed’ to particular tweets, so we’ll base THIS post on that assumption. This post on Social Times makes the same assumption, so we feel okay about doing so. Or maybe we’ve both been subliminally brainwashed. Regardless:

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#Tweetbeat Shows Where Negative Tweeters Live

Planning a vacation any time soon?

Well, you may want to refer to this #tweetbeat heat map to see which areas in the U.S. (and around the world) to avoid, so you can stay away from the angries.

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DataSift And Bit.ly Partner To Give You More Information About Who’s Clicking Your Links On Twitter

Social media marketers love to talk about engagement, but it’s often quite difficult to measure. Sure, you can see the number of retweets your latest words of wisdom received, but how do you determine who saw those retweets and took the time to click on them?

A new partnership between two of Twitter’s preferred partners promises to improve how we measure engagement, virality and the success of our content on Twitter.
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Do You Charge $10k For Twitter Advice? This Place Does.

Each day, more companies realize how important it is to develop a solid presence online.

And each day, after more companies realize that tasking an intern or some other low-level employee with its voice online can be fatal, these enlightened folks search online for options.

Maybe they want to outsource their social media work entirely or they could just want to figure out what and how often to post on Twitter.

Regardless of what these folks seek, there are many options available. And all offer varying levels of success online, with some optons costing much more than others. So the question for all the ‘social media makers’ out there is this: Are you charging enough for your services?

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Facebook Pages Aren’t Posting To Twitter; Is Facebook Forcing Your Hand?

If you use Facebook’s “post page updates to Twitter” feature, you may have noticed it isn’t working. Any you’re not alone.

The bug or whatever it is started slowly and more and more folks are reporting the disconnect since The Next Web reported it on Friday. They’ve even reached out to Facebook. This doesn’t mean anyone is fixing it though.

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Counterpoint: Engagement On Twitter Isn’t Everything. But Advocacy Is.

It’s easy to forget that Twitter isn’t a one-size-fits-all communications channel. What works for one brand isn’t necessarily the right strategy for another. That observation may seem obvious but tends to get lost amidst the various case studies of success that frequently capture marketers’ attention.

Every brand is distinctive. Its digital and social media marketing strategy needs to be customized in a way that matches its unique marketing needs and customer peculiarities.

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Hewlett Packard Captures The Power Of A Million Tweets . . . Or Does It?

Driving home from the airport this weekend, I saw a curious billboard advertising Hewlett Packard that said “Capture the power of a million tweets.” It was confusing. You’ll see why.

And as I sat there considering it, I neglected to grab my phone fast enough to snap a pic. But fortunately, someone else took a picture and shared it on Twitter. So I took HP’s advice and “captured the power of that tweet” to share the image with you here.

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When Influence Matters: If You Have Kred, You Could Drive A Tesla

Ever want to drive a Tesla?

If you have enough Kred, you could. But act fast – they only have one left!

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More Free Options For Creating Twitter Headers

So you STILL haven’t added a Twitter header image, hmm? Why not?

We recently told you about a free cover creator and now we’re sharing two more. Just pick one and join the collective already, will you?

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