In the past I’ve written many articles about the sheer magnificence that is Twitter’s search functionality, which easily allows you to:
- Twitter yourself (or your brand or products)
- Track customer sentiment
- Guarantee you don’t miss any replies or mentions
Plus a bazillion other things. Despite this, search.twitter.com, the ‘other’ official Twitter web presence, has been all but ignored by users (except when it becomes a problem). Mostly because Twitter ignores it. And when people do use it, it’s typically via the search bar at the top of the screen on Twitter.com.
That’s fine – it’s convenient, and far more likely to be seen by users. I have long speculated if Twitter was going to phase out search.twitter.com, and now it seems that they have. Because now when you load up that URL you’ll re-routed to http://twitter.com/#!/search-home, which is the new-look Twitter search.