The benefits of social media are well-documented, but there are costs involved – financially, plus time and effort – that aren’t immediately apparent. As anyone can set up accounts on Twitter and Facebook (easily, and for free), the size of the necessary investment, particularly over the longer term, can be deceptive. With staff costs, advertising and other fees, it quickly adds up.
This infographic from Focus takes a look at the real cost of social media, and asks: is it outweighed by the benefits?
(click to enlarge)
- Why Now Is the Time for Your Brand to Start Posting Video on Twitter
- HootSuite Acquires Social Analytics Leader UberVU
- Lenders Are Mining Your Social Media Profiles To Help Determine Your Credit Score
- Analysts Downgrade Twitter Stock, While CEO Costolo Has No Idea How Many Users Opt Out Of Ads