Breaking News: Just Not From CNN (Also, Why Being Able to Change Your Username On Twitter Is Really, Really Dumb)
This one’s gotta have legs. About an hour ago, Business Insider reported that the CNN Breaking News account, aka @cnnbrk, was not actually run by CNN at all.
The account was actually being updated by James Cox, who up until very recently was the only user that @cnnbrk was following (it’s since added five CNN affiliates to its roster). It all makes sense, now – hindsight is 20/20, after all – but way back on March 14th I actually queried this very thing. CNN has now acquired the @cnnbrk account from Cox for an undisclosed sum.
There are two things very strange about this story. One, of course, that it wasn’t CNN at all, but nobody noticed. More than that, @cnnbrk is the number one most-followed account on the entire Twitter network. It’s almost certainly going to be the first to break the million barrier, and the real CNN are stepping in just as it’s about to cross the finish line. Well played, sir.