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Archives: March 2011

Twitter Tip #9 – Never Insult A Man And His Cat

Yesterday I wrote about an interview and photo shoot USA Weekend published about Twitter co-founder Biz Stone where, once again, and in my opinion (natch), he showed his usual lack of understanding about what Twitter is and how best to use it.

Biz certainly isn’t alone in this regard – it seems that nobody at the top of Twitter really knows exactly what they’ve created. Maybe that’s not particularly unusual, as CEOs around the world often display an alarming lack of knowledge about their products. But social media has introduced a different side to the world, with different expectations and standards, and nobody can accuse Mark Zuckerberg of not getting Facebook.

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Twitter Hires 6.5% of its Workforce in One Swoop

Want to work at Twitter? The company is apparently on a hiring binge, having just added between 25 and 28 new employees. This brings up the total number of people working at Twitter to over 450.
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Harnessing The Power Of Twitter To Make Tweet Music

Social media has been credited with everything from wasting employees’ time to igniting revolutions across the middle east. It had, however, up until now never been accused of making music. Sam Harmon, an “audio technologist” and applications developer from the UK is working to change that with an app he created called Twinthesis, which uses Twitter’s public API to power a synthesizer on a Mac.

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Jack Dorsey Returns To Twitter As Executive Chairman

Last week we speculated about the return of Twitter co-founder Jack Dorsey to the network in a greater role, since he stepped down as CEO five months ago.

Today those rumours have been confirmed with Twitter CEO Dick Costolo and Dorsey himself announcing his position as Executive Chairman of Twitter.

Dorsey will continue as CEO of his other startup, Square – which according to a spokeswoman at Square remains Dorsey’s “top priority” – but Jack will now begin overseeing product at Twitter within this new role.

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50% of Tweets Consumed Are Created by 20K Elite Users [Study]

Twitter is a haven for influencers – celebrities, media professionals, bloggers, and though-leaders abound. And it’s this group who creates the vast majority of the tweets you read. According to a study conducted by researchers at Yahoo!, 50% of the tweets you read are produced by just 20k users. More from this study below.
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Another Twitter Meltdown in the Fashion Industry

For the second time tin six weeks, someone in the fashion industry has had a meltdown on Twitter. This time it’s the official Marc Jacobs Twitter account that’s in the spotlight, for a series of strung-out tweets from a worn-out intern.
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On Her 25th Birthday, Lady Gaga Passes 9 Million Twitter Followers (But Justin Bieber Is Catching Up)

Today is Lady Gaga’s 25th birthday, and what better way to celebrate than being the first person to reach 9 million followers on Twitter? Her fans have responded by trending the #bornthisday hashtag for the past 24 hours.

Good times. Unfortunately, these happy days probably aren’t going to last forever, as Gaga’s place as Twitter’s most-popular user is under threat from Canadian pop star (and all-around social media irritant) Justin Bieber, who is now just half a million fans behind.

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One Tweet Sends Sex Offender Back to Jail

If his crime wasn’t so disgusting, this would be a completely eye-roll-worthy story: a sex offender has landed himself in jail, after being offered probation, for breaking a single rule that his judge had set – no Twitter.
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Define Irony: The People That Built Twitter Don’t Really Know What It Is (Or How To Use It)

One of the curios of Twitter is that despite how far the platform has developed since its inception in 2006, the co-founders of the network – that is, Jack Dorsey, Biz Stone and Evan Williams – aren’t exactly de facto examples of good practices when it comes to using the product that they built.

In fact, a lot of the time, both on and off Twitter, they come across as a little awkward.

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Is Twitter’s Simplicity The Reason It’s Not Trusted? [Report]

Twitter has built its business on being simple. 140-character messages, no bells and whistles. And while this minimalist approach has its benefits, a new report suggests that Twitter’s simplicity might be the reason why Twitter is among the least-trusted social media brand out there.
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