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Archives: September 2011

Twitter Is Second-Most Visible Brand On Prime-Time TV, And It Doesn’t Pay For Any Placement

Twitter beats out all other brands, save one, when it comes to visibility on primetime broadcast TV shows. In fact, Twitter was more visible than all paid product placements on TV in August. And the company didn’t have to drop a dime.
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eMarketer Downgrades Twitter’s 2011 Ad Revenue From $150 Million To $139.5

Twitter has been slow to expand its advertising products, which is part of the reason why eMarketer has adjusted its forecast for the company’s 2011 advertising revenue. Projected to be $150 million in January of this year, the recent report suggests that the actual 2011 ad earnings will be closer to $150 million.
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Women Use Social Networks To Stay In Touch, Men Still Prefer The Phone [STUDY]

Women have always represented strongly in social media, and now it appears that they’re pioneers in the use of these technologies to connect with their friends.

A new study has revealed that women like to use Twitter, Facebook and other social channels to stay in touch with friends and family, and even co-workers, while men still favour the phone.

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Using Twitter And Facebook In The Workplace Increases Security Risk, Says Study

A new global study suggests that virus and malware attacks within the workplace have increased because employees are using Twitter, Facebook and other social media platforms in the office, largely for personal reasons.

Ponemon Institute, a research organization, polled 4,640 companies around the world, and more than half said that computer attacks had grown directly as a result of staff using social networks.

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Former Indy-500 Winner Fined $30,000 For A Single Tweet

Sports and Twitter are a powerful combination. And often quite scary. I’m not sure what it is about the world’s fittest, but they seem to love getting themselves into hot water online – and manage to pull it off in just 140 characters.

USA Today reports that Helio Castroneves, a three-time winner of the Indianapolis 500, has been fined $30,000 for tweeting about IndyCar race director Brian Barnhart.
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The Future Of Airline Loyalty Is Social [INFOGRAPHIC]

Are airline loyalty programs in trouble? Perhaps. New research suggests that over 80% of frequent flyer members never actually earn enough miles to redeem a flight. And the 20% that do? The last thing many of them want is to set foot on another plane.

Simpliflying partnered with the UK’s Cranfield University to look at how frequent travelers (those who travel five or more times per year) are using social media, and what this might mean for the future of airline loyalty.

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Twitter Sees 4 Billion SMS Per Month, Expects Much More Growth

Twitter is going through quite a boom. In the past nine months alone, the company has seen more infrastructure growth than in its previous five years. And a lot of that action is happening on mobile.
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Who Gets Asked The Most Questions On Twitter? [INFOGRAPHIC]

Twitter is a curious place. I’m not sure what came first, the questions from fans or the famous faces to answer them, but Twitter is the perfect venue for some high profile Q&A.

Among the rich and famous on Twitter, who is charged with answering the most questions? The folks at Inboxq set out to get their answers, and the number one most-asked Tweeter might surprise you.
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Hackers Take Over Twitter Accounts Of Hugo Chavez Critics

Several prominent Hugo Chavez critics have been tweeting rather out-of-character things lately, thanks to a targeted attack by a group of hackers.
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How Small Business Uses Social Media [INFOGRAPHIC]

Social media channels such as Twitter and Facebook are providing new opportunities for brands and organizations of all sizes, but small business in particular can take advantage of these platforms to amplify their voice and presence, increase visibility and drive awareness, leads and sales.

This infographic from Crowdspring looks at the ways that small business is using social media.

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