Archives: November 2011
Alwyn Collinson is only 24, but he feels a deep connection to the past. He has undertaken a six year project to tweet the events of World War II as they happened 72 years ago.
By some accounts, there is a mass exodus going on at Twitter. Key players, engineers, VPs, founders… all are fleeing the company. And the latest employee to jump off the wagon has shed some light onto just why so many may be leaving.
Back in May of this year I took a look at Twitter’s top 10 biggest tweeters, tracking the accounts that had published the most messages to Twitter since the network first opened its doors five years ago.
The winner, with over two million tweets, was @InternetRadio, which sends out links to songs from online radio stations around the world. Since my update, @InternetRadio has pumped out another 600,000 tweets but, amazingly, that’s now only good enough for second place.
That’s right – we have a new all-time leader. It’s an official Twitter profile, and over eight frenzied months it sent out a heady 23,000 tweets per day, adding up to almost 7 million in total.
And then, just like that, it stopped.
In 2010 the National Retail Federation reported that some 212 million people went shopping on Black Friday, spending an estimated (and heady) $45 billion.
Social media listening service Mashwork analyzed over 270,000 tweets between September 26 and November 17 to discover where Twitter users will be this Black Friday (November 25), and what they’ll be spending their hard-earned money on.
The big players on Google+ might have noticed a rather pleasant bump in their Klout score today. That’s because Klout has officially integrated the new network into its influence calculations.
AMC has been advertising its critically-acclaimed shows on Twitter, and it’s working. 140 Proof and TargetCast have created campaigns for AMC’s shows which are seeing high click-through-rates and bumping up ratings by 25 percent.
Ultra-low-cost airline Spirit Airlines is being fined $50,000 for violating federal rules prohibiting falsely advertising prices. And they did their advertising on Twitter.
Retweets are the backbone of the Twitter network.
Because of the platform’s very powerful ripple effect, the humble retweet allows any single person’s message to be quickly shared, then re-shared, and, theoretically at least, be seen by any and everyone on the network.
All from the simple click of a button.
In the past I’ve written a ton about the different steps you can take to give yourself a much better chance of being retweeted, but what about a more scientific approach?