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Archives: March 2012

77% Of Consumers Would Buy From Your Company If Your CEO Was Tweeting [STUDY]

A new study on eMarketer suggests that CEOs who tweet are regarded more positively than those who don’t – so it’s high time company big-wigs get their thoughts in order, condense them, and type them out in 140 characters or less.
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HootSuite Takes $20M Investment From OMERS Ventures

In one of Canada’s largest venture capital transactions in the past 10 years, Twitter dashboard HootSuite has announced a $20 million investment from OMERS Ventures.
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Gluttony, Lust, Greed, Pride, Wrath, Envy And Sloth – The 7 Deadly Sins Of Social Media [STUDY]

Do you pride yourself on your outstandingly good behaviour on Twitter and Facebook?

Well, you might want to take another look, as if you’re anything like the overwhelming majority of other social networking users, you’ve committed at least one of the Bible’s Seven Deadly Sins. And probably a lot more.

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Think Twitter Is Crap? Turn Anyone’s Tweets Into (Actual) Toilet Paper With Shitter

Well, this is new.

Have you ever wanted to turn your tweets into something that you could, literally and figuratively, wipe your ass with? For reals? Well, this is so your lucky day, because thanks to this (it has to be said) innovative product idea from new startup Shitter, you totally can. And it’s not just your own tweets that can be privy to this somewhat unsavoury experience – the Twitter musings of Lady Gaga, Justin Bieber, Katy Perry, Kim Kardashian, Kanye West and Mashable can now be your butt’s for the taking.

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Madonna’s One-Day-Only Appearance On Twitter Attracts Critics

Madonna probably won’t be returning to Twitter after the day she had yesterday. Her appearance was overshadowed by two folks – each with an axe to grind. Read more

High School Senior Expelled For Swearing in Tweet [VIDEO]

If you’re in high school and you post a tweet (from home) that’s full of f-bombs should you be expelled from school? That’s the question at the heart of this controversy, but the details will surprise you.
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Should Twitter Own The “Pull To Refresh” Patent?

Twitter has filed a patent application to own the “pull to refresh” functionality, which is increasingly popular on a whole slew of mobile apps, including Facebook and Google+. But should Twitter really be able to own something as basic as pulling the screen down to refresh it?
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Comedians Tweet For #CancersNoJoke April Fools Day Awareness Campaign

Comedians like Sarah Colonna, Josh Wolf and Fran Drescher are joining forces in an April Fools Day campaign that is anything but funny: they’ll be tweeting on behalf of @AbolishCancer to encourage people to become bone marrow donors, a serious topic indeed.
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62% Of Adults Worldwide Now Use Social Media (But Email Is Still More Popular) [STUDY]

More than six in ten (62 percent) online citizens around the world use the internet for social networking, reveals a new study from independent market research company Ipsos.

Social media is most popular in Indonesia, where 83 percent engage, ahead of Argentina (76 percent) and Russia (75 percent). However, while these findings are impressive, social networking usage continues to lag behind email in every country, with a heady 85 percent of those polled favouring the electronic messaging service as their top online activity.

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How Social Is B2B? [INFOGRAPHIC]

Did you know that 61 percent of U.S. marketers use social media to increase their lead generation?

While the business to consumer (B2C) side of social media is both proven and well established, business to business (B2B) social marketing has been a harder sell. But the effort is paying off. A recent study showed that 55 percent of B2B survey respondents search for information using social media, and IBM reported an incredible 400 percent increase in sales in a single quarter after implementing a pilot program of social selling.

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