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Archives: April 2012

Just 10% Of Brands Monitor Their Twitter, Facebook ROI [STUDY]

While marketers are now spending upwards of an hour each day using social media, just one in ten are actively monitoring their return on investment (ROI), says a new study.

The EPiServer report, Tackling The Social Challenge, sourced the opinions of 250 UK marketing decision makers, and found that while 65 percent of the firms polled have a presence on Facebook, with 60 percent using Twitter, just 22 percent of companies employ a dedicated social media manager. Moreover, only 6 percent manage their social presence in-house.

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HOWTO: Delete Your Twitter Profile

An article showing you how to delete your Twitter profile might seem a little strange from an all-singing, all-dancing and very pro-Twitter blog such as AllTwitter, but there are legitimate reasons for wanting to remove a Twitter account on a permanent basis.

For example, the account may no longer be in use, or perhaps it was something that you only needed on a temporary basis. You might be running multiple accounts and one or more of them is now redundant. Or maybe – just maybe – you’ve given Twitter and a good go and have decided it just isn’t for you.

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Homophobic Kiss Cam Gets Kiss-Off From Player In Tweet

Ah, the Kiss Cam. That wonderful bit of silliness that finds unsuspecting couples in the stands, puts them on the scoreboard and pressures them to awkwardly kiss. But it isn’t just silly is it? It’s actually kinda homophobic, dontcha’ think?

Well, Oakland A’s pitcher Brandon McCarthy thinks so – and tweeted as much after a game in Anaheim.

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Buy And Sell On Twitter With Chirpify

Chirpify is a Twitter commerce platform that allows users to “buy, sell, donate and transact on Twitter.”

Thanks to recently raising $1.3 million in funding, Chirpify has expanded its platform beyond physical goods and is now a great place for companies, artists and other creative types to sell music, writing, videos, tickets (you name it) to fans.
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#TIME100 Gala Celebrates World’s Most Influential People

The TIME 100 Gala took place last night in New York City and celebrated an eclectic list of honorees deemed the 100 Most Influential People in the World. The 100 are divided into five categories: Breakouts, Pioneers, Moguls, Leaders and Icons.

The TIME Newsfeed tells us that Rick Stengel, TIME’s managing editor, “kicked off the celebration by detailing the core mission of the TIME 100: to give a louder voice to those already changing the world. In this era of emerging technologies and pervasive social media, Stengel explained that influence, has never been easier to achieve, but harder to maintain.”
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Check Out 30 Poets In 30 Days Before National Poetry Month Is Over

Do you love to read or write poetry? Then you should follow the @30poets30days Twitter stream and head on over to Greg Pincus‘s blog, Gotta Book, for his 30 Poets in 30 Days page where he features a different poet every day during the month of April.

Hurry! There’s only a week left!
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Funny Twitter Account Of The Day: Pictureless Pinterest

Pinterest is the talk of the social media world these days, with its attractive visuals and easy photo-sharing capabilities. But what if you took that all away? Would Pinterest still be Pinterest?

Not so much, really. But it does make for some pretty funny text-based descriptions of a “Dining room table set up on a beach” and “The singer Adele wrapped in a wooly blanket”.
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58 Percent Of People Would Rather Give Up Social Networks Than Their TVs [INFOGRAPHIC]

As much as we are a tweet- and status update-addicted society, we’d give up our social networks if we had to, especially if it meant saving our TVs.

A new study suggests that people still love their TVs more than Facebook, Twitter, YouTube and the rest, choosing to save the tube and ditch the networks if they had to.
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How Do Airports Use Twitter? [INFOGRAPHIC]

Gatwick Airport, the UK’s second-largest airport (behind Heathrow), and the busiest single-runway airport in the world, annually shuttles 32 million passengers toward than more 200 destinations across 90 countries.

Now, thanks to a 24-hour customer support presence and some innovative hashtag use, Gatwick has been recognised for their efforts on Twitter with a verified account, becoming the first airport in the UK to secure the blue tick.

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Nicki Minaj Returns To Twitter, Loses 10 Million Followers

Last week we reported that, following an altercation with a fan, music star Nicki Minaj deleted her Twitter profile, and with it more than 11 million followers.

Well, that decision didn’t last too long, as Minaj reactivated her account yesterday. In the process, however, she lost an awful lot of followers – her current tally is about 10 million short.

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